Vote NO on Prop C

Big Tobacco is at it again. Juul is scheming to hook another generation of kids. Don’t let them overturn our e-cigarette laws that protect our kids.


  • Proposition C would weaken San Francisco limits on flavored tobacco products.
  • Juul/Big Tobacco targets kids with flavored tobacco products to get kids hooked on tobacco and nicotine.
  • Juul wrote Prop C to protect their profits. Prop C will make it easier, not harder, to sell e-cigarettes to kids in San Francisco.
  • Prop C is OPPOSED by every major health organization in San Francisco.

Don’t be fooled by Juul. Vote NO on Prop C.


San Francisco Kids vs. Big Tobacco is a coalition of parents, doctors, health organizations and community groups working to protect our children and youth from becoming addicted to candy-flavored tobacco products. This time, Juul and Big Tobacco have teamed up to mislead voters. Juul, the nation’s largest e-cigarette company, is trying to deceive San Francisco voters. Juul is bankrolling a grossly misleading Prop C that will undo years of progress that San Francisco has made on tobacco control. This misleading Big Tobacco initiative is on the November ballot. Juul and Big Tobacco are now synonymous. Juul has $12.8 billion in backing from Philip Morris USA’s parent company, Altria, as its largest shareholder. Vote NO on Juul’s misleading Prop C this November. Juul and Big Tobacco wrote their Proposition to make it easier to sell e-cigarettes to kids. They are scheming to “comprehensively authorize and regulate” their own product sales and business conduct here in San Francisco. Prop C not only repeals existing laws that protect kids, but it blocks our local public health authorities and elected officials from ever trying to hold Big Tobacco accountable in the future. Juul’s Prop C would:

  • Repeal current restrictions passed unanimously by the Board of Supervisors requiring FDA approval to sell e-cigarettes in San Francisco;
  • Repeal e-cigarette restrictions in San Francisco’s Health Code, including restrictions on the sale of candy flavored e-cigarettes and other flavored tobacco product passed by voters in 2018.
  • Redefine “e-cigarettes” as harmless-sounding “vapor products” — deliberately clouding how courts might interpret prior laws to undermine their enforceability;
  • Prevent the Board of Supervisors from amending the Health Code related to e-cigarettes in the future.

Juul created the youth vaping epidemic. Juul helped create the youth e-cigarette epidemic with their slick marketing campaign aimed at youth. Juul paid social influencers on social media and kids paid attention. High school use of e-cigarettes soared by almost 80% in 2018 alone. Former FDA Commissioner Scott Gottlieb has stated, “There’s no question the Juul product drove a lot of the youth use.” For more than four decades, the National Institute on Drug Abuse has funded “Monitoring the Future,” a detailed statistical survey of U.S. drug abuse trends. Late last year, the 2018 MTF survey announced a shocking and unprecedented finding: nicotine vaping among American teens grew last year at the fastest rate ever recorded for any addictive substance. The research and evidence is clear: flavored tobacco products – including Juul – lure our kids with their sweet flavors and then addict them with heavy doses of nicotine. Don’t be fooled!


97% of youth e-cigarette users have used a flavored product in the past month and with over 15,500 e-cigarette flavors available for purchase, these products undermine efforts to reduce youth tobacco use.



Tobacco companies are scheming to hook another generation of kids on their products. We must protect our children by upholding the restrictions on selling candy-flavored e-cigarettes like gummy bear, mango, mint, fruit, crème, chocolate, and grape. Juul helped create the youth e-cigarette epidemic in America. Don’t let them get away with addicting a whole new generation of kids. Join our efforts to protect our children and youth from tobacco addiction, join us for an evening phone bank, a neighborhood-canvassing event on Saturdays, or various visibility events throughout San Francisco.


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Tobacco companies are responsible for the deadly harm caused by its products. This harm includes the targeted marketing and manipulation of candy-flavored products and menthol that disproportionately target children, especially those in communities of color. In June 2017, the San Francisco Board of Supervisors unanimously passed an ordinance to restrict the sale of flavored tobacco products, including menthol cigarettes. Mayor Ed Lee signed the ordinance into law; it was the last health initiative he signed before his passing. San Francisco is joined by other Bay Area cities in ending the sale of all flavored tobacco products, including flavored e-cigarettes, cigars and menthol cigarettes. Some of our partners include:

Organizations African American Tobacco Control Leadership Council American Cancer Society Cancer Action Network American Heart Association American Lung Association Americans for Nonsmokers’ Rights Bay Area Community Resources Breathe California Coalition of Lavender-Americans on Smoking and Health Kaiser Permanente NICOS Chinese Health Coalition Pharmacists Planning Services Inc Rafiki Coalition for Health and Wellness Samoan Community Development Center San Francisco Asthma Task Force San Francisco Marin Medical Society San Francisco Tenants Union San Francisco Tobacco-Free Coalition Smoke-Free Marin Coalition Tobacco Awareness Project at UCSF School of Pharmacy Tobacco-Free Kids Action Fund United Educators of San Francisco Individuals from Organizations Hene Kelly, Region 6 Director, California Democratic Party Steve Heilig, Co-Editor, Cambridge Quarterly of Healthcare Ethics Louise Renne, former SF City Attorney Political Organizations Alice B. Toklas LGBT Democratic Club DogPAC Harvey Milk LGBTQ Democratic Club Potrero Hill Democratic Club Rose Pak Democratic Club San Francisco Affordable Housing Alliance San Francisco Berniecrats San Francisco Democratic Party San Francisco District 11 Democratic Club San Francisco Eastern Neighborhoods Democratic Club San Francisco Green Party San Francisco Latino Democrats San Francisco League of Conservation Voters San Francisco League of Pissed Off Voters San Francisco Women’s Political Committee Richmond District Democratic Club United Democratic Club Youth and Children’s Organizations Booker T. Washington Community Service Center Common Sense Media Parents Against Vaping e-cigarettes (PAVe) San Francisco Parent Political Action Committee Vietnamese Youth Development Center Youth Leadership Institute
Elected Officials Nancy Pelosi, Speaker of the House Dianne Feinstein, United States Senator Eleni Kounalakis, Lieutenant Governor Scott Wiener, California State Senator U.S. Representative Jackie Speier Board of Equalization Member Malia Cohen Assemblymember David Chiu Assemblymember Phil Ting London Breed, Mayor Sandra Lee Fewer, District 1 Supervisor Catherine Stefani, District 2 Supervisor Aaron Peskin, District 3 Supervisor Gordon Mar, District 4 Supervisor Vallie Brown, District 5 Supervisor Matt Haney, District 6 Supervisor Norman Yee, District 7 Supervisor Rafael Mandelman, District 8 Supervisor Hillary Ronen, District 9 Supervisor Shamann Walton, District 10 Supervisor Ahsha Safai, District 11 Supervisor Ivy Lee, San Francisco Community College Board of Trustees Alex Randolph, President, San Francisco Community College Board of Trustees John Rizzo, San Francisco Community College Board of Trustees Shanell Williams, San Francisco Community College Board of Trustees Brigitte Davila, San Francisco Community College Board of Trustees Jenny Lam, San Francisco Board of Education Alison Collins, San Francisco Board of Education Angela Alioto, Former Supervisor; Member, Democratic County Central Committee David Campos, Former Supervisor; Chair, Democratic County Central Committee Bevan Dufty, Former Supervisor;  Member, Democratic County Central Committee Jane Kim, Former Supervisor; Member, Democratic County Central Committee Sophie Maxwell, Former Supervisor;  Member, Democratic County Central Committee Rachel Norton, San Francisco Board of Education, Member, Democratic County Central Committee