Vote NO on Prop C

Big Tobacco is at it again. Juul is scheming to hook another generation of kids. Don’t let them overturn our e-cigarette laws that protect our kids.


  • Proposition C would weaken San Francisco limits on flavored tobacco products.
  • Juul/Big Tobacco targets kids with flavored tobacco products to get kids hooked on tobacco and nicotine.
  • Juul wrote Prop C to protect their profits. Prop C will make it easier, not harder, to sell e-cigarettes to kids in San Francisco.
  • Prop C is OPPOSED by every major health organization in San Francisco.

Don’t be fooled by Juul. Vote NO on Prop C.


San Francisco Kids vs. Big Tobacco is a coalition of parents, doctors, health organizations and community groups working to protect our children and youth from becoming addicted to candy-flavored tobacco products.

This time, Juul and Big Tobacco have teamed up to mislead voters.

Juul, the nation’s largest e-cigarette company, is trying to deceive San Francisco voters. Juul is bankrolling a grossly misleading Prop C that will undo years of progress that San Francisco has made on tobacco control. This misleading Big Tobacco initiative is on the November ballot. Juul and Big Tobacco are now synonymous. Juul has $12.8 billion in backing from Philip Morris USA’s parent company, Altria, as its largest shareholder.

Vote NO on Juul’s misleading Prop C this November.

Juul and Big Tobacco wrote their Proposition to make it easier to sell e-cigarettes to kids. They are scheming to “comprehensively authorize and regulate” their own product sales and business conduct here in San Francisco. Prop C not only repeals existing laws that protect kids, but it blocks our local public health authorities and elected officials from ever trying to hold Big Tobacco accountable in the future.

Juul’s Prop C would:

  • Repeal current restrictions passed unanimously by the Board of Supervisors requiring FDA approval to sell e-cigarettes in San Francisco;
  • Repeal e-cigarette restrictions in San Francisco’s Health Code, including restrictions on the sale of candy flavored e-cigarettes and other flavored tobacco product passed by voters in 2018.
  • Redefine “e-cigarettes” as harmless-sounding “vapor products” — deliberately clouding how courts might interpret prior laws to undermine their enforceability;
  • Prevent the Board of Supervisors from amending the Health Code related to e-cigarettes in the future.

Juul created the youth vaping epidemic.

Juul helped create the youth e-cigarette epidemic with their slick marketing campaign aimed at youth. Juul paid social influencers on social media and kids paid attention. High school use of e-cigarettes soared by almost 80% in 2018 alone. Former FDA Commissioner Scott Gottlieb has stated, “There’s no question the Juul product drove a lot of the youth use.” For more than four decades, the National Institute on Drug Abuse has funded “Monitoring the Future,” a detailed statistical survey of U.S. drug abuse trends. Late last year, the 2018 MTF survey announced a shocking and unprecedented finding: nicotine vaping among American teens grew last year at the fastest rate ever recorded for any addictive substance. The research and evidence is clear: flavored tobacco products – including Juul – lure our kids with their sweet flavors and then addict them with heavy doses of nicotine. Don’t be fooled!


97% of youth e-cigarette users have used a flavored product in the past month and with over 15,500 e-cigarette flavors available for purchase, these products undermine efforts to reduce youth tobacco use.



Tobacco companies are scheming to hook another generation of kids on their products. We must protect our children by upholding the restrictions on selling candy-flavored e-cigarettes like gummy bear, mango, mint, fruit, crème, chocolate, and grape.

Juul helped create the youth e-cigarette epidemic in America. Don’t let them get away with addicting a whole new generation of kids.

Join our efforts to protect our children and youth from tobacco addiction, join us for an evening phone bank, a neighborhood-canvassing event on Saturdays, or various visibility events throughout San Francisco.


4 + 12 =



The following organizations and individuals urge you to vote NO on Prop C, the deceptive ballot initiative from Juul / Big Tobacco.


African American Tobacco Control Leadership Council
American Academy of Pediatrics
American Cancer Society Cancer Action Network
American Heart Association
American Lung Association
American Medical Association
Americans for Nonsmokers’ Rights
API Health Parity Coalition, API Council
Asian American Medical Group
Bay Area Community Resources
Breast Cancer Prevention Partners
Breathe California
Blue Shield of California
California Medical Association
California Society for Addiction Medicine
Chinese Hospital
Coalition of Lavender-Americans on Smoking and Health
Dignity Health / CommonSpirit Health
Hospital Council – Northern and Central California
Indivisible SF
Kaiser Permanente
NICOS Chinese Health Coalition
North East Medical Services (NEMS)
Pharmacists Planning Services Inc
Proudly Against Tobacco (PAT) Coalition
Rafiki Coalition for Health and Wellness
Samoan Community Development Center
San Francisco Asthma Task Force
San Francisco Dental Hygiene Society
San Francisco Dental Society
San Francisco Health Improvement Partnership (SFHIP)
San Francisco Marin Medical Society
San Francisco Tenants Union
San Francisco Tobacco-Free Coalition
Sierra Club
Smoke-Free Marin Coalition
Tobacco-Free Kids Action Fund
United Educators of San Francisco

Individuals from Organizations

Steve Heilig, Co-Editor, Cambridge Quarterly of Healthcare Ethics
Hene Kelly, Region 6 Director, California Democratic Party
Boris Lushniak, Former US Surgeon General
Louise Renne, former SF City Attorney

Youth and Children’s Organizations

Booker T. Washington Community Service Center
Common Sense Media
Compass Family Services
ParentPAC (San Francisco Parent Political Action Committee)
Parents Against Vaping e-cigarettes (PAVe)
Vietnamese Youth Development Center
Youth Leadership Institute

Political Organizations

Alice B. Toklas LGBT Democratic Club
Bernal Heights Democratic Club
Black Young Democrats
Central City Democrats
Harvey Milk LGBTQ Democratic Club
Potrero Hill Democratic Club
Rose Pak Democratic Club
San Francisco Affordable Housing Alliance
San Francisco Bay Guardian
San Francisco Berniecrats
San Francisco Democratic Party
San Francisco District 3 Democratic Club (D3DC)
San Francisco District 11 Democrats
San Francisco Eastern Neighborhoods Democratic Club
San Francisco Green Party
San Francisco Latino Democrats
San Francisco League of Conservation Voters
San Francisco League of Pissed Off Voters
San Francisco Women’s Political Committee
Richmond District Democratic Club
United Democratic Club


Bay Area Reporter
Los Angeles Times
San Francisco Chronicle
San Francisco Examiner
San Francisco Bay Guardian
Sing Tao Daily

Elected Officials

Nancy Pelosi, Speaker of the House
Dianne Feinstein, United States Senator
Eleni Kounalakis, Lieutenant Governor
Scott Wiener, California State Senator
U.S. Representative Jackie Speier
Board of Equalization Member Malia Cohen
Assemblymember David Chiu
Assemblymember Phil Ting
London Breed, Mayor
Sandra Lee Fewer, District 1 Supervisor
Catherine Stefani, District 2 Supervisor
Aaron Peskin, District 3 Supervisor
Gordon Mar, District 4 Supervisor
Vallie Brown, District 5 Supervisor
Dean Preston, Candidate for District 5 Supervisor
Matt Haney, District 6 Supervisor
Norman Yee, District 7 Supervisor
Rafael Mandelman, District 8 Supervisor
Hillary Ronen, District 9 Supervisor
Shamann Walton, District 10 Supervisor
Ahsha Safai, District 11 Supervisor
Ivy Lee, San Francisco Community College Board of Trustees
Alex Randolph, President, San Francisco Community College Board of Trustees
John Rizzo, San Francisco Community College Board of Trustees
Shanell Williams, San Francisco Community College Board of Trustees
Brigitte Davila, San Francisco Community College Board of Trustees
Tom Temprano, Vice President, San Francisco Community College Board of Trustees
Jenny Lam, San Francisco Board of Education
Alison Collins, San Francisco Board of Education
Mark Sanchez, San Francisco Board of Education
Faauuga Moliga, San Francisco Board of Education
Gabriela López, San Francisco Board of Education
Stevon Cook, San Francisco Board of Education
Angela Alioto, Former Supervisor; Member, Democratic County Central Committee
David Campos, Former Supervisor; Chair, Democratic County Central Committee
Bevan Dufty, Former Supervisor;  Member, Democratic County Central Committee
Jane Kim, Former Supervisor; Member, Democratic County Central Committee
Sophie Maxwell, Former Supervisor;  Member, Democratic County Central Committee
Rachel Norton, San Francisco Board of Education, Member, Democratic County Central Committee