Big Tobacco is at it again

Juul is scheming to hook another generation of kids. Don’t let them overturn our e-cigarette laws that protect our kids.

About the Campaign

San Francisco Kids vs. Big Tobacco is a coalition of parents, doctors, health organizations and community groups working to protect our children and youth from becoming addicted to candy-flavored tobacco products.

This time, Juul and Big Tobacco have teamed up to mislead voters.

Juul, the nation’s largest e-cigarette company, is trying to deceive San Francisco voters. Juul is bankrolling a grossly misleading ballot initiative that will undo years of progress that San Francisco has made on tobacco control. This misleading Big Tobacco initiative is on the November ballot.

Juul and Big Tobacco are now synonymous. Juul has $12.8 billion in backing from Philip Morris USA’s parent company, Altria, as its largest shareholder.

Vote NO on Juul’s misleading ballot initiative this November.

Juul and Big Tobacco wrote their Proposition to make it easier to sell e-cigarettes to kids. They are scheming to “comprehensively authorize and regulate” their own product sales and business conduct here in San Francisco. The measure not only repeals existing laws that protect kids, but it blocks our local public health authorities and elected officials from ever trying to hold Big Tobacco accountable in the future.

Juul’s proposed scheme would…

  • Repeal current restrictions passed unanimously by the Board of Supervisors requiring FDA approval to sell e-cigarettes in San Francisco;
  • Repeal e-cigarette restrictions in San Francisco’s Health Code, including restrictions on the sale of candy flavored e-cigarettes and other flavored tobacco product passed by voters in 2018.
  • Redefine “e-cigarettes” as harmless-sounding “vapor products” — deliberately clouding how courts might interpret prior laws to undermine their enforceability;
  • Prevent the Board of Supervisors from amending the Health Code related to e-cigarettes in the future.

Juul created the youth vaping epidemic.

Juul helped create the youth e-cigarette epidemic with their slick marketing campaign aimed at youth. Juul paid social influencers on social media and kids paid attention. High school use of e-cigarettes soared by almost 80% in 2018 alone. Former FDA Commissioner Scott Gottlieb has stated, “There’s no question the Juul product drove a lot of the youth use.”

For more than four decades, the National Institute on Drug Abuse has funded “Monitoring the Future,” a detailed statistical survey of U.S. drug abuse trends. Late last year, the 2018 MTF survey announced a shocking and unprecedented finding: nicotine vaping among American teens grew last year at the fastest rate ever recorded for any addictive substance.

The research and evidence is clear: flavored tobacco products – including Juul – lure our kids with their sweet flavors and then addict them with heavy doses of nicotine. Don’t be fooled!

Latest News

97% of youth e-cigarette users have used a flavored product in the past month and with over 15,500 e-cigarette flavors available for purchase, these products undermine efforts to reduce youth tobacco use.


Get Involved

Tobacco companies are scheming to hook another generation of kids on their products. We must protect our children by upholding the restrictions on selling candy-flavored e-cigarettes like gummy bear, mango, mint, fruit, crème, chocolate, and grape. Juul helped create the youth e-cigarette epidemic in America. Don’t let them get away with addicting a whole new generation of kids.

Join our efforts to protect our children and youth from tobacco addiction, join us for an evening phone bank, a neighborhood-canvassing event on Saturdays, or various visibility events throughout San Francisco.


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Tobacco companies are responsible for the deadly harm caused by its products. This harm includes the targeted marketing and manipulation of candy-flavored products and menthol that disproportionately target children, especially those in communities of color.

In June 2017, the San Francisco Board of Supervisors unanimously passed an ordinance to restrict the sale of flavored tobacco products, including menthol cigarettes. Mayor Ed Lee signed the ordinance into law; it was the last health initiative he signed before his passing.

San Francisco is joined by other Bay Area cities in ending the sale of all flavored tobacco products, including flavored e-cigarettes, cigars and menthol cigarettes. Some of our partners include:

African American Tobacco Control Leadership Council
American Cancer Society Cancer Action Network
American Heart Association
American Lung Association
Americans for Nonsmokers’ Rights
Bay Area Community Resources
Booker T. Washington Community Service Center
Coalition of Lavender-Americans on Smoking and Health (CLASH)
Louise Renne, former SF City Attorney
NICOS Chinese Health Coalition
Parents Against Vaping e-cigarettes (PAVe)
Pharmacists Planning Services Inc
Rafiki Coalition for Health and Wellness
Samoan Community Development Center
San Francisco Asthma Task Force
San Francisco Marin Medical Society
San Francisco Tobacco-Free Coalition
Smoke-Free Marin Coalition
Steve Heilig, Co-Editor, Cambridge Quarterly of Healthcare Ethics*
Tobacco Awareness Project at UCSF School of Pharmacy
Tobacco-Free Kids Action Fund
Vietnamese Youth Development Center
Youth Leadership Institute